Among his career, features films such as Stella cadente by Lluís Miñarro; Polseres vermelles, by Pau Freixas; Una pistola en cada mano, by Cesc Gay; Tengo ganas de tí y Tres metros sobre el cielo, by Fernando Gonzalez Molina and Blancanieves, by Pablo Berger. He has also worked as head of advertising production of major brands such as BMW, Hyundai, Kia, Panasonic, Seat, KFC, Volkswagen, Danone, among others. In addition to his work as head of production, Herreros is codirector of Andorra Kids Film Festival, which will take place from 13rd to 20th November. We talk with him about his career and his relationship with Barcelona Film Commission.

- First of all, can you tell us briefly what the job of a head of production is related?

Trying to simplify, the production manager is responsible, along with the entire department, for coordinating the operations phase of filming and logistics transportation, the technical, the artistic team. the locations... and everything that surrounds it, within the parameters of the budget. In some cases, for example, in Sé quién eres, the work is divided into two production managers: one takes care of the shooting and the other is responsible for the locations, permits, camps... This second part is my current responsibility with our own team of locations.

- Everything is ready for the broadcast of the first season of the series of Telecinco Sé quién eres. Can you tell us how it has worked filming in Barcelona? In which areas of the city was shot? We had the help of the Barcelona Film Commission?

Well, it seems that the channel will release the series in 2017, but this is information that technicians like me do not control. Now we are preparing six additional chapters to the 10 we already filmed last year. We are filming in Barcelona and it is worknig very well. We shot in 7 of the 10 districts of the city, indoors and outdoors, and also in other towns and locations outside the city, but we can not reveal them before the screening of the first chapter.

- You have also worked as a production manager for several commercials for big brands. What are the differences in working as a production manager on films or commercials?

The differences of working in fiction or advertising are many and few at a time. It is not the same having 20 seconds to make a movie than 90 minutes. When preparing advertising schedules we have to be much more immediate and short, also because we are working with an agency and a client behind a storyboard rather than a literary script and dialogues sequences, almost always with models and actors, procedures and priorities of everything and everyone can change. They are like two different jobs within the same specialty and in the same sector. Luckily Barcelona has very good and strong industry producers, technicians and suppliers that attracts clients from around the world and helps providers and technicians.

- In addition to your work as head of production, you are co-director of the Andorra Kids Film Festival. From 13rd to 20th November you will be programming cinema for children in a unique setting. Can you tell us what is about in this new third edition?

Yes, this year will be the third edition of the Festival we created with Marta Lladó, my wife. In fact she already has almost done all the programming from the third edition because I overlaps with work. It is a Film Festival aimed to a very unique audience, kids kids have reacted very positively to this careful programming of animated short films from festivals around the world, and since last year also short fiction. We had about six thousand spectators every year, which is a huge number regarding a small country like Andorra. In mid-October we will publish the grid, which incorporates selected projects in Cannes, Berlinale, Toronto, Clermont-Ferrand, Tribeca, Oscar, Plein la Bobine, among others.

- What do you think has the city of Barcelona as a film set, that other cities do not have?

Spectacular locations within walking distance, very technical level and suppliers ready to serve the needs. At the same time, in Catalonia, without major shifts from the city, you have access to many incredible sites, landscapes, roads, beaches... to complete projects that strengthen Barcelona's role as a strategic set of cinema.

- As head of production, what experience you've had with the Barcelona Film Commission? I mean experience with films shot in the city, such as Tengo ganas de tí or Sé quién eres.

The experience has always been positive. With time things have always been raised, but as you know we are always fighting against time, it is one of our main enemies.

In Tengo ganas de tí procedure permits were handled with the OIT (Guàrdia Urbana) and they were super efficient and very competent. The feedback with the OIT and the Barcelona Film Commission is direct, in fiction and also in advertising. We always try to use common sense and follow the criteria that we were counting on from the Barcelona Film Commission and the OIT.

- How do you value this relationship producer - Film Commission?

Very positive. Sometimes we would like to have direct link with the districts but are aware that they have a lot of work on the part of filmin. The Film Commission does his role as interlocutor very well. We also understand that their effort is to try to disperse the areas of shooting, but the truth is that most of the photogenic or representative areas of the city unfortunately are on the center of Barcelona, ​​and there is a debate about this issue. We work with enthusiasm and always taking care for the productions, in which we work, but we are aware that we are not alone working in the public space.